I have a question. IF in fact that economic times have changed drastically in the last 5 months. IF the mindset of consumers is one of fear of the future, their finances and jobs, why does all the advertising we are exposed to on TV, the net, newspaper and hear on our favorite radio station still look and sound the same?
IF “The News” we receive came exclusively from multitude of paid advertising options, you probably wouldn’t know or even be aware that anything in the world has changed.
Advertised offers seem to have not adapted to reflect the current wants and needs of the consumer.
Does your advertising reflect your products, services or people in such a way that fits in today’s consumer attitude and concerns in an adverse economy? Take time to review the look and sound of the messages that are being bought and sold
Are we sending the same old “buy, sell, save” messages, while consumers are asking themselves very different questions.
If so, it is a waste of your effort, time and money!
Experts agree that the consumer mindset is in the process of adjusting the perception of how they will be personally affected by the current economic slowdown and impending recession.
In other words, people are just now coming to terms with just how they will adjust their spending levels to “live within their means”.
The consumer will not disappear, but they will want more for the hard earned money they spend.
When you believe you have a solid offer, ask yourself, "What else can I do to make this even more valuable or attractive to my customer?" Think of it as The Necessary Accessory.
Can you accessorize your core product? What Else will you offer that will increase your opportunity to make a sale and increase the perceived value of your product? There is an answer to this question for every business.
One example: Apple's Incredible I-Pod.
No one will argue the success of I-Pod. But Apple continues to upgrade and improve the devices regularly.
They have also created a number of options to increase loyalty and usage of their core product.
-External Speakers of all shapes and sizes for kitchen and living room.
-Clock Radios with an I-pod dock for the bedroom.
-Plug in accessories for in car listening.
-They have their own store for customer to add a huge variety of content, music, audio books & movies,
Question: Do you think that the I-Pod would be as successful if they hadn’t continued to improve, change or accessorize their core product?
But even Apple can go one step too far. What do they call this?
The I-Poop?
Please feel free to leave a thought or comment.
Stay in a good mood,
Brad
4 comments:
What's the absolute BEST "accessory" that Apple offers for its ipod?
itunes!
Not only does itunes "maximize" the utility of your ipod ... it "maximizes" profits for Apple.
It's one of those brilliant solutions that make you want to smack yourself on the side of your head and scream, "Why didn't I think of that!?"
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