January 20, 2009
It’s here, The 2009 Moodswing Media Business Mood Indicator. Don’t make important decisions, attend critical meetings or comment on current financial conditions until you know how are you really feeling about business? In only 10 seconds, you will know the answer. It’s compact. Carry it with you at all times. It really works! No batteries required.
Email your name with your mailing address to brad@moodswingmedia.ca and we will send you your very own Moodswing Media Business Mood Indicator together with a memo on “Selling More Despite The Economy” written exclusively for Moodswing Minute Readers by Joel Saltzman, author of “Shake that Brain”. How to Create Winning Solutions… and have fun while you’re at it”.
* * * * * * * * * * *
MSM: This issue of the Minute is focusing on the importance of a strong tagline or slogan. They aren’t just cute little lines associated with your business name, rather the anchor that should hold the image or fundamental expectation in the mind of a potential customer.
Why talk about this today?
Put this under the heading of “Making Every Dollar Count”. If you have decided in your mind that you will be taking a cautious approach to advertising in 2009, then it is even more important that every ad dollar carry its weight in effectiveness and penetration of your target consumer group.
From the media sales perspective, to be able to assist your clients in creating this kind of valuable asset can enhance your arsenal of offerings and lift you above competitors.
Timothy R V Foster is the founder of ADSlogans Unlimited shares the following:
The Basics
The purpose of the strap line or slogan in an advertisement is to leave the key brand message in the mind of the target. It is the sign-off that accompanies the logo. Its goal is to stick: "If you get nothing else from this ad, get this..!"
The Perfect Tagline
A perfectly-formed tagline should fulfill several criteria.
Memorable: The more the tagline resonates with the big idea, the more memorable it will be.
Differentiate Your Brand: “We do (this) Others don’t”
Recalls The Brand Name: “Instant association with your business.”
Strategic: to convey their business strategy in their lines, such as "Innovation" (3M),
Impart Positive Feelings About The Brand
Not Be Usable By A Competitor: So many slogans have absolutely no competitive differentiation, such as "Simply the Best" and its variants.
What separates a good ad slogan from a poor one?
David Droga, Worldwide Executive Creative Director for French ad agency Publicis, says slogans work best when they reflect "not only the soul of the brand, but the company itself and its reason for being in business." Contemporary catch-phrases, he says, "just crumble into dust."
MSM: Taglines and slogans only work with a strong imaginative creative message that relates the benefit of your product or service to the current needs wants and desires of a potential customer.
Example:
Today, you will always remember where you were… when you read this edition of the Moodswing Minute.
Stay in a good mood,
Brad
It’s here, The 2009 Moodswing Media Business Mood Indicator. Don’t make important decisions, attend critical meetings or comment on current financial conditions until you know how are you really feeling about business? In only 10 seconds, you will know the answer. It’s compact. Carry it with you at all times. It really works! No batteries required.
Email your name with your mailing address to brad@moodswingmedia.ca and we will send you your very own Moodswing Media Business Mood Indicator together with a memo on “Selling More Despite The Economy” written exclusively for Moodswing Minute Readers by Joel Saltzman, author of “Shake that Brain”. How to Create Winning Solutions… and have fun while you’re at it”.
* * * * * * * * * * *
MSM: This issue of the Minute is focusing on the importance of a strong tagline or slogan. They aren’t just cute little lines associated with your business name, rather the anchor that should hold the image or fundamental expectation in the mind of a potential customer.
Why talk about this today?
Put this under the heading of “Making Every Dollar Count”. If you have decided in your mind that you will be taking a cautious approach to advertising in 2009, then it is even more important that every ad dollar carry its weight in effectiveness and penetration of your target consumer group.
From the media sales perspective, to be able to assist your clients in creating this kind of valuable asset can enhance your arsenal of offerings and lift you above competitors.
Timothy R V Foster is the founder of ADSlogans Unlimited shares the following:
The Basics
The purpose of the strap line or slogan in an advertisement is to leave the key brand message in the mind of the target. It is the sign-off that accompanies the logo. Its goal is to stick: "If you get nothing else from this ad, get this..!"
The Perfect Tagline
A perfectly-formed tagline should fulfill several criteria.
Memorable: The more the tagline resonates with the big idea, the more memorable it will be.
Differentiate Your Brand: “We do (this) Others don’t”
Recalls The Brand Name: “Instant association with your business.”
Strategic: to convey their business strategy in their lines, such as "Innovation" (3M),
Impart Positive Feelings About The Brand
Not Be Usable By A Competitor: So many slogans have absolutely no competitive differentiation, such as "Simply the Best" and its variants.
What separates a good ad slogan from a poor one?
David Droga, Worldwide Executive Creative Director for French ad agency Publicis, says slogans work best when they reflect "not only the soul of the brand, but the company itself and its reason for being in business." Contemporary catch-phrases, he says, "just crumble into dust."
MSM: Taglines and slogans only work with a strong imaginative creative message that relates the benefit of your product or service to the current needs wants and desires of a potential customer.
Example:
Today, you will always remember where you were… when you read this edition of the Moodswing Minute.
Stay in a good mood,
Brad
1 comment:
As always...inspiring!
Diana Murphy
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