Issue #26 Smile, You're About to be Stimulated

January 30, 2008

This week, the Canadian Government and The US Congress have committed billions and billions of dollars of tax payer’s money in order to prop up the economy in both countries. Both leaders have called their respective “rescue program” a “Stimulus Package.”
stim·u·lus Definition by Dictionary.com
1. Something causing or regarded as causing a response.
2. An agent, action, or condition that elicits or accelerates a physiological or psychological activity or response.
How often have you heard or used the word “stimulus” in an everyday business conversation? Not often is my guess. Stimulus is my new word of the week and deserves to capitalized
I sincerely believe that this is The New Era of Stimulus in North America. We as marketers, sales professionals, business leaders and owners have a responsibility to raise the profile of the word Stimulus.
If we take on an important and prominent leadership role in bringing Stimulus to the forefront in business communications, our customers and clients will soon come the realization that they can feel safe and secure as they continue to purchase our goods and services. Why? Because Stimulus will look after everything. These really are enlightened times!
I would like to stimulate your mind with a few examples of just how to properly use the word Stimulus and it’s variations to its maximum potential. In other words, I have done a little “Stim-Sell” Research in order to assist you in properly introducing stimulus to your business vernacular. For example:
-Welcome and thank you for coming in, it’s a great day to be Stimulated isn’t it?
-Wow, you look great were you just Stimulated?
-Smith, all of us at head office are just Stimulated beyond belief at the results of your last quarter. In fact we like Stimulus so much that we have to lay you off. The share holders are Stimulus junkies.
-Don’t let the Stimulus hit you in the butt on the way out.
-Which is better LCD Stimulus or Plasma Stimulus?
-Have you taken the new Stimulus by GM for a test drive?
-Would you like to super size your Stimulus?
-Governor Arnold Schwarzenegger stars as THE STIMULATOR.
-Is it Stimulating in here, or just me?

I am convinced that Stimulus will join other iconic business terms such as:
1. It’s About Clarity
2. Win-Win Situation
3. Thinking Outside Of the Box
4. Paradigm Shift
5. Best Practices
6. Synergy
7. Low-Hanging Fruit
8. At The End Of The Day,...
9. Value-Added Proposition
10. Maximize Customer Satisfaction
11. Going Forward
12. Seamless Integration
13. Core Competency
14. Let's Take This Off-Line

“Every now and then, Roger likes to cut himself off from all stimulus.”
Courtesy of http://www.cartoonstock.com/
Go forward my brothers and sisters in commerce and prosper as Stimulus will guide your way. What a great day to be in business!
Stay In a Stimulated Mood
Brad