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Issue #14: Hitting The Wall & Hockey

October 1, 2008

Welcome to the NEW Moodswing Minute.
I hope that you will enjoy the new format and that you will visit often.
In April 08, the original emailing list was 30 media and marketing professionals across the country. It has grown to over 250 +. And now…the world.
Please feel free to post any comments or questions on any of the Minutes. All past MSMs are here.
We are working very hard on getting the new Moodswing Media website up and running.

There will be a direct connect to this page from there. But until then please book mark this page.

1.) Wanna Lose Weight?

M$M: I call it The Wall Street Diet.
No pills, no exercise, no prepackaged survivor rations.
Simply go online and have a look at your investments this week. Still hungry?

In speaking with my financial planner of the firm of “Duck and Cover”, he is suggesting that I look into their new “Freedom 75 Program”.
You have to laugh as you don’t want to cry in front of the children.

We are all a little numbed by what is going on in the US. Most consumers are asking “how could this happen?” It is uncertain how consumers will react. Be flexible with your messaging, product offers and promotions. Relate your product or service to reflect the current consumer mindset.


2) The New Hockey Night in Canada Theme

http://anthemchallenge.cbc.ca/

M$M: Take a break for a few minutes and listen to some of the submissions. Some of them are very strong and others…not so much.
There are number of great musical tracks that will not get picked for the finals. I was thinking what a waste of great Canadian and original talent.
There are a number that would make great background sound tracks for commercials or productions. I am hoping that when the contest is over we can have access to the performers and their entries.
CBC is currently picking the semi-finalists.


Stay in a good mood,
Brad

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