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Tuesday

Issue #31 Toy Story

March 31, 2009

Welcome back, I missed you too.
The Minute has been MIA for more than a couple of weeks due to the planning, building and diversification of my company.
We are proud to announce that The Moodswing Educational Toy Company will be launching soon.
The most successful marketing ideas meet a current need, want or desire of consumers. Consumers can be easily persuaded to purchase new products especially when it features benefits for their children.
If you are looking for the next hottest product or idea for your customers or your business look no further than the headlines.
I am honored to share with you the thought process from the idea to the finished product.
Our first offering to the market comes from the latest business mantra.
"THE BUSINESS MODEL IS BROKEN"
For two months highly paid stewards of industry have belted out this latest cliché as the reason why that their businesses are suffering or failing. They proclaim their innocence with a shrug of the shoulders as if the last 10 years of ever changing technology and competition snuck up on them in a complete surprise.
If this is the new lesson that we are teaching our kids, then I think that this new toy will be the biggest hit of Christmas 2009.

THE BUSINESS MODEL.
"Guaranteed hours of fun and it’s educational too!"

“Remember Kids, Whatever Happened, it wasn’t your Fault.”

NEXT: We are hoping that our next educational amusement will be in shopping malls around the country by July.
Again as with the Broken Model, the inspiration for this product came from the fastest growing business in the world; The Tax Payer Funded Stimulus Bail Out Programs.
Again, as marketers and business people we must reach the younger generation in order that they can learn about Stimulus and the importance it will play in their future.

THE STIMULUS RIDE
Engage their imagination that will assist them in embracing this concept.
The unique feature of this hot new ride is that it is absolutely FREE.
"Your Kids won’t Pay the Price for this Ride until well into their Future."

MSM: There is more in the world that is out of our individual control than we could imagine in the past. Take stock, look at your business is it living down to the headlines?
I have had clients and acquaintances share with me that their business over the last few months is not only surviving but in some cases it is thriving. Their enthusiasm and determination to continue to do what they do best is motivating to me. They refuse to let the headlines distract them from their goal. I consider myself very fortunate to work with these people everyday.
Life is short, so surround yourself with people who inspire you.
So many people allow self doubt to creep into their business psyche. This is often due to external influences that in reality should have little effect on them. But the fact remains that change is happening and old patterns don't apply. I will share with you again my mental bumper sticker that I use to keep me focused.
“Whatever got you to where you are today is not enough to take you where you want to go”.
With inspiration comes the “will” to learn more. What do I need to do differently? Who can help me? Someone has the answer. I will seek them out.
And laugh at least once a day. That’s an order.
So it is with regret I end this edition with the following sad announcement.
In Memoriam
With all the sadness and trauma going on in the world at the moment, it is worth reflecting on the death of a very important person, which almost went unnoticed last week. Larry LaPrise, the man who wrote "The Hokey Pokey", died peacefully at age 93. The most traumatic part for his family was getting him into the coffin. They put his left leg in. And then the trouble started.


Stay in a good mood,
Brad

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