Issue #10: Fetch

July 24, 2008

Hello Again,

It’s been a couple of weeks and I have racking my brain (not really) to share interesting, entertaining or informative items that will provoke thought. But in the dog days of summer, I have become….uh…just lazy.

1.) The Dog Days of Summer??

M$M: The term "Dog Days" was coined by the ancient Romans. The Dog Days originally were the days when Sirius, the Dog Star, rose just before or at the same time as sunrise. The ancients sacrificed a brown dog at the beginning of the Dog Days to appease the rage of Sirius, believing that that star was the cause of the hot, sultry weather. (Take that David Suzuki).

2.) “Economic Growth to Pick Up”, Carney Says

M$M: If you missed what Bank of Canada Governor Mark Carney said last Thursday, I have attached a link to Globe & Mail’s Report on Business. Mr. Carney also wins this week’s award for “Old Words, New Meaning” with the phrase “The New Normal” … Read on.

http://www.reportonbusiness.com/servlet/story/RTGAM.20080717.weconomy-banks18/BNStory/Business/home


3.) “Your Reputation Is Simply Something That Is Said About You When You Are Not In The Room.”

M$M: Your is the first thing a person thinks of when your name or business is mentioned.
It is their immediate feeling or impression of what you stand for and what they might expect when dealing with you or your company.
In advertising, this is called Branding.

Example: What is the first impression or feeling do you get when you think of “Boiled Cabbage”? That’s branding.

In sales whether it is Retail, B2B, or Media; your reputation or brand is earned by your actions. A great reputation is hard to earn and easy to lose.

4.) Last Thought:

M$M: The Sub Prime Meltdown in the U.S. is simply the global version of 10 minutes on the stairs for bad behavior.

Stay in a good mood,
Brad