September 3, 2008
Stephen Harper to Call a Fall Election, Possible Date is October 14, 2008.
M$M: If what you have been hearing in the news reports on radio and TV are true, available commercial inventory on radio and TV stations may be sold out very quickly. The reason? Fall is traditionally a busy time for media outlets anyway. If the election call comes, by law radio and TV stations MUST set aside commercial inventory for the national political parties throughout the campaign.. Local candidates’ advertising does not count against this total.
For broadcasters inventory management is critical in order not to BUMP local or national clients in order to provide the necessary time for the federal parties.
For business people and retailers waiting for special rates or discounts, my advice is not to wait much longer. Book your fall flights.
Electronic media is a supply and demand business. A federal election will increase demand substantially.
Stay in a Good Mood.
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