May 6, 2008
1.) “You know what they Say.”
A popular saying illustrating how difficult it was to reach potential customers is attributed to John Wanamaker for his department store,
John Wanamaker (July 11, 1838 – December 12, 1922) was considered the father of modern advertising
"Half the money I spend on advertising is wasted; the trouble is I don't know which half.“
M$M: After 100 years it is still true in many cases. We just have many more media options to second guess.
Here are a couple of thoughts for both media sales people and clients:
*Start with an idea.
*Check strategy and tactics.
*Define executables and commitments.
*Measurement Criteria
*Execute with Efficiency
Clarity of Purpose: Have a plan, short term and long term.
Measurements: Have defined expectations that are reasonable, measurable and attainable.
Focus on the Message: Make it memorable.
Advertising is simply a promise of performance.
Will the customer experience the promise from your advertising inside your business?
2.) Specialty TV Revenue Report 2007. Courtesy THE CRTC
This industry continued to experience strong growth in 2007.
The total revenues of $2.7 billion were generated from the following sources:
*$1.2 billion from subscribers of cable distribution services
*$574.8 million from subscribers of direct-to-home satellite services
*$928.8 million from national advertising
*$19.8 million from local advertising, and
*$44.3 million from other revenues.
M$M: I guess that’s why they don’t sell rabbit ears with plasmas.
3.) “The Best Indicator of Future Performance is History”.
M$M: Think about this when you’re in the hiring process or performance evaluations of staff and suppliers.
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