July 02, 2008
M$M: I offer the following as a PUBLIC SERVICE to all business people, retailers and professional media sales people.
The next time you are struggling to find the right connecting words for your advertising (or your client’s advertising), look no further than the below list of words that are guaranteed to be…words.
There is some wonderfully creative result oriented advertising being done by ingenious marketers and it works.
Unfortunately even today, it is outnumbered by much advertising anchored in mediocrity. This has given birth to the marketing term;
“Ad Avoidance.” It’s when consumers purposely attempt to avoid your message or that of your client. This act is demonstrated in the following manners: fast forwarding, punching to the next station, turning the page or clicking off the site.
It should be called “Bad Ad Avoidance”. “Sale ends 6pm Saturday” advertising in any form has no meaning or value to the consumer. (I could go on for an hour this topic, but I won’t).
The challenge in your advertising relationships is how do you avoid turning your business (or your client’s business) into a cliché?
Don’t settle…great advertising creative is out there. Get it. You deserve it.
Dictionary.com Cliché
cli·ché
a trite, stereotyped expression; a sentence or phrase, usually expressing a popular or common thought or idea, that has lost originality, ingenuity, and impact by long overuse
Do any of the words or phrases sound familiar in your advertising?
The Last Words In Advertising Courtesy of The Great George Carlin
just click on the link below.
http://www.youtube.com/watch?v=5bhbJJOUBn0&NR=1
M$M: And finally, Thanks to many people for the great feedback from last weeks MOOD$WiNG Minute #8, Its appreciated.
So in the future, we will add WORDS of the WEEK.
New Word or Phrase / Old Meaning
Right Sizing / You’re Fired
Summer time and the living is easy! Enjoy.
Stay in a good mood,
Brad
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